Hermanos Real Estate Debuts in Dubai to Chase Off-Plan Growth

Hermanos Real Estate has launched in Dubai with a founding team whose combined experience spans brokerage leadership, sales, talent development, finance and operations, positioning the new venture to compete across off-plan investments, villas, penthouses, branded residences and commercial property in the UAE and international markets.

The company was founded by Khaldoun Shindi, Amjad Rabaiah and Hasan Issa, three former colleagues who spent six years working alongside one another before their careers took them in different directions. The name Hermanos, the Spanish word for “brothers”, reflects that reunion. The business model rests on pooling their complementary expertise under one roof.

For investors and market watchers, the launch is notable less for its size than for its timing and its stated growth strategy. Hermanos enters the market amid wider geopolitical and economic uncertainty. It plans to respond by expanding its team and investing heavily in developing new real estate talent, a bet that human capital, not just market conditions, will drive returns.

Agent development sits at the centre of that strategy. Issa has spent over a decade in Dubai real estate and, as a KHDA-certified trainer, has trained more than 200 agents. That track record will shape how the company builds emerging talent and supports agents in constructing long-term careers in the industry. “My journey started with rebuilding my own future. Today, my vision is to help build the future of others,” said Issa, Co-Founder of Hermanos Real Estate.

On the investor-facing side, the company plans to establish dedicated teams that tailor opportunities around individual requirements, with an emphasis on building relationships beyond a single property transaction. The approach signals a client-retention model rather than a transaction-churning one, and the founders link it directly to business durability.

Shindi brings the commercial relationships that underpin such a model. He has worked in Dubai real estate since 2011, with experience spanning brokerage leadership and relationships with developers across the UAE and international markets. “Success for me was never measured by digits; it was measured by being part of other success stories and achievements,” said Shindi.

Rabaiah, meanwhile, supplies the operational and financial backbone. He draws on 15 years across finance, operations and business management, and his remit is to build the operational foundations needed to support the company’s growth. In a sector where rapid headcount expansion often outpaces back-office capacity, that division of labour between front-end sales leadership and operational infrastructure is a deliberate structural choice by the founders.

Across both sides of the business, the founders have identified transparency and trust as central to retaining clients, investors and employees as the company expands. Retention, in their framing, is not only a service philosophy but a commercial one: keeping clients, capital and staff is presented as the mechanism through which the brokerage sustains its growth plans.

The venture’s competitive position will depend on whether that combination of developer relationships, trained agent pipelines and operational discipline can translate into market share in a crowded Dubai brokerage sector, particularly at a time when geopolitical and economic uncertainty is testing appetite for property investment both locally and internationally. For now, the founders are framing their capital, in talent and in relationships, as the asset that will determine whether Hermanos grows beyond its launch.