Dubai Brokerage Hits $1.4 Billion Milestone in Just Two Years of Operations

Dubai’s property market has added another notable brokerage to its roster. Equity, founded just two years ago, has now facilitated more than AED 5 billion in property transactions across the emirate, a milestone that reflects both the firm’s rapid growth and the sustained appetite driving Dubai’s real estate sector.

The company’s ascent matters to anyone navigating Dubai’s property market as a buyer, seller or tenant seeking professional guidance. An expanding pool of experienced brokers and service providers means more options, more competition, and, in principle, higher standards of client care. Equity’s growth from a startup to a team of over 100 brokers and staff members in two years illustrates just how much transactional activity is moving through the system.

Additional reference context is available at https://www.zawya.com/en/press-release/companies-news/equity-celebrates-second-anniversary-with-aed-5bln-in-property-sales-429160.

The firm operates from Boulevard Plaza Tower 2 in Downtown Dubai, placing it at the heart of the city’s central business and lifestyle hub. The office has more than doubled in size over that period, a physical sign of the volume of deals the brokerage is managing. Equity has built particular strength in Downtown Dubai and Business Bay, where it has transacted more than AED 1.5 billion in property sales alone.

Among the firm’s notable deals was the complete sale of the Eden House The Park building in Al Wasl, alongside a record commercial price-per-square-foot transaction at its own office location. These are not routine closings. They reflect the scale and complexity of deals that buyers and sellers in Dubai’s premium segments are navigating, and the level of expertise required to execute them.

Founder and CEO Emrah Yar built the company around a clear philosophy. “I built Equity on one thing above all: the best service,” Yar said. “Everything we’ve achieved in two years, the sales, the recognition, the people who’ve chosen to build their careers here, comes back to that. And we’re only getting started.” That orientation toward service has drawn both clients and experienced professionals to the firm.

The team includes brokers with established market reputations: Emre Yar, Dylan Ferguson, Josh Packer, Rhiannon Moss, Victor Lupson, Elizabeth Clapp and Lee Weston, among others. Several have built substantial digital audiences that extend the firm’s reach to prospective buyers. Dylan Ferguson has accumulated 46,000 Instagram followers since joining Equity; Josh Packer has gained more than 20,000, creating channels through which market information and property opportunities reach wider audiences.

The broader industry has recognized the firm’s trajectory. Equity has received multiple awards over its first two years, including Newcomer of the Year from Bayut, Rising Star from Property Finder, and Outstanding Newcomer Agency of the Year from Dubizzle.

Meanwhile, the firm is not standing still. Equity is now preparing for international expansion, planning to extend its service model beyond the UAE in the near future. For now, it remains focused on deepening its presence in Dubai while building the operational foundation for broader geographic growth. The question worth watching is whether the service-first model that drove AED 5 billion in two years translates as cleanly once the firm moves beyond the market it knows best.